Covid-19

Handling COVID-19: Learnings from around the world and what to expect

While most developed countries are reeling under the attack of the coronavirus, there are some smaller or less developed countries that have been successful in containing the pandemic to an extent. Whether this is enough or whether more can be done, is a debatable matter. What we need to understand is that there are several lessons we can learn from them to know how they have bounced back from the crisis. From what we hear, venture capital activity has been resurgent at a time when the world is struggling to stay on its feet. This means that business is optimistic…

COVID-19: Real Estate Dynamics Has Changed Forever

Two’s a company, but three is a crowd. That’s going to pop into our minds every time we step into the crowded elevator of our building or a crowded office conference room. Things will never be the same again. The COVID-19 pandemic will be deeply ingrained in our minds for a long time to come. Social distancing will be top of mind for everyone. Naturally, people will get choosier about where they live and where they work. Since lockdowns will be prevalent until the pandemic ceases to take its toll, home is where you will be for a longer time.…

COVID-19: Marketing Insights

Today, consumers’ demands have changed drastically due to the pandemic and the resulting lockdown. While fear is the underlying emotion in most minds, there are specific insights that marketers and brands will need to keep in mind when they target their clients from now onwards. If you look at entertainment and buying choices, people are living more in the past and the future rather than the present. Obviously, the situation being what it is, the present looks bleak, but the future is still hopeful. If you look at entertainment demand, consumers are more into nostalgia. They would instead think about…

COVID-19: How to Effectively Communicate with Clients with Empathy

Most corporates are busy blasting emails to customers about the latest updates on the coronavirus front, or how to wash their hands, or how to wear masks. The customer’s email boxes are overflowing with such advice. This is a phase when one needs to be more sensitive and show empathy not only towards the client but also towards others such as retailers, suppliers, investors, etc. When your email is full of every company telling you what to do, this leaves a bad taste about such brands. All of these people are going through tough times, and they will appreciate it…

COVID-19: HNIs, Startups, and Businesses to The Rescue

It is heartening to see a world united in its fight against COVID-19. While countries are collaborating and learning from each other, startups and established businesses are also coming forward with innovative and effective ways to fight the pandemic. Tycoons and industrialists are putting their best foot forward too. India has released medicine to the US and is also considering helping its neighbors with the same, while China and other countries are supplying respirators, masks, gloves, etc., and a host of other materials needed in this fight. Here are just a few names that come to mind. The list is…

COVID-19: Make The Best Use of Time

All of us have a few hours of extra time on our hands following the lockdowns or the new work from home rules. That’s because we don’t have to do a lot of things we used to do earlier – getting ready for work, traveling, getting stuck in traffic jams, etc. It’s nice to have a breather and spend more time with the family. But in addition to doing that, let’s try to do a lot more. Don’t waste this precious time that has been added to our lives all of a sudden. Every minute we have is an opportunity,…

COVID-19: Community Building During a Crisis

A stitch in time saves nine. And thousands of volunteers are representing this ‘stitch’ in India by going out of their way to help the poor and those putting themselves on the frontline of this battle against the virus. Obviously, they are not only saving lives but also contributing to a growing community, which is setting an example for the rest of the world. In times like these, such communities play a significant role in instilling hope and belief in humanity. It could be your local neighborhood or a countrywide community – all of them contribute equally to this great…

COVID-19: Ideas for Immediate Implementation

A woeful shortage of hospitals and health workers need not paralyze us into inactivity. In a country like India, there is no shortage of resources if one is willing to look for them. We are a country known for its jugaad, so why not live up to our reputation? Let’s put our heads together and come up with some innovative ideas to solve this crisis. Here are a few that we can start with. Use the services of retired doctors and medical students Ask all retired doctors to come back to service and begin practice. Lift all restrictions that do…

COVID-19: Is Home-Hospitalization the Solution?

With the pandemic showing no signs of slowing down, there is an urgent need for more hospital beds across the world. Hospitals are falling ruefully short of funds and space at the same time, not to mention the shortage of health workers. Although India has made a valiant effort by converting schools, colleges, and even trains into hospitals, there is yet another idea that can help on this front. Treat the patient at home We can encourage the treatment of the patient at home whenever the patient’s house is big enough to accommodate a separate room that can be cordoned…

COVID-19: How it will improve the world’s viewpoint

While COVID-19 has scared and scarred us at the same time, the good news is that we can now see a brighter future for humanity. This will give an immediate impetus to the environmental improvement initiatives, not only in India but all across the world. Let’s take a look at what positive measures we can expect soon. Ready for future pandemics The COVID-19 pandemic is a wake-up call for the world to have facilities and infrastructure in place to better tackle such situations in the future. It is not acceptable that we will probably have to wait 18 months for…