Today, consumers’ demands have changed drastically due to the pandemic and the resulting lockdown. While fear is the underlying emotion in most minds, there are specific insights that marketers and brands will need to keep in mind when they target their clients from now onwards. If you look at entertainment and buying choices, people are living more in the past and the future rather than the present. Obviously, the situation being what it is, the present looks bleak, but the future is still hopeful. If you look at entertainment demand, consumers are more into nostalgia. They would instead think about…