1. The business / work we do, need to exhibit our values. That’s what we get recognized for. That’s what we should work for. That’s what will define us and our product / services.

2. Marketing needs to be effective enough to create a permanent space in the mind and hearts of people. That’s when they buy you. They buy your vision, your values and whatever you serve or provide.

3. In this cluttered world full of multiple options, you need to be different. To be noticed and to be remembered. Once that’s done, u have already won.

4. Always define your purpose. And the purpose needs to be to SERVE. Once this is known, your customer will find you. And this is done through effective communication and marketing. Plan it well. Define it well. Refine it well and implement it to the way towards success.